Bài giảng Business Research Methods - Chapter 4: The Business Research Process: An Overview

Chapter 4The Business Research Process: An OverviewMcGraw-Hill/IrwinCopyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. Learning ObjectivesUnderstand That research is decision- and dilemma- centered. That the clarified research question is the result of careful exploration and analysis and sets the direction for the research project.2Learning ObjectivesUnderstand . . .How value assessments and budgeting influence the process for proposing research, and ultimately, research design.What is included in research design, data collection, and data analysis.Research process problems to avoid.3Curiosity Drives Research“Learning to ask empowering questions—especially in moments of crisis—is a critical skill that will ultimately shape the meanings you create.”Anthony Robbinsfounder Robbins Research International, Inc.4PulsePoint: Research Revelations49The percent of hiring managers who discovered a lie on a résumé .5Purpose of ResearchReduce the level of risk of a business decision.6Evaluating the Value of ResearchOption AnalysisDecision TheoryPrior or Interim EvaluationEx Post Facto Evaluation7Research Process8Stage 1: Clarifying the Research QuestionManagement-research question hierarchy process begins by identifying the management dilemma9Stage 2: Proposing ResearchBudget TypesRule-of-thumbDepartmentalTask10The Research ProposalDeliveryLegally-bindingcontractObligationsWritten proposals establishMethodsTimingBudgetsExtentPurpose11Stage 3: Designing the Research 12Stage 3: Designing the ResearchThe Research ProjectResearch DesignSamplingDesignPilot Testing13Stage 4: Data Collection14Collecting Sensitive Data Demands SafeguardsScotts used a healthcare management company to collect sensitive wellness data during annual health assessments to preserve participant confidentiality.15Data CharacteristicsAbstractnessVerifiabilityElusivenessCloseness16Stage 5: Data Analysis &Interpretation17Reduce data to manageable sizeSteps in Data Analysis and InterpretationDevelop summariesLook for patternsApply statistical techniques18Stage 6: Reporting the Results19Parts of the Research ReportResearch ReportExecutiveSummaryResearchOverviewTechnicalAppendixImplementationStrategies20The Research Report OverviewProblem’s backgroundSummary of exploratory findingsResearch design and proceduresConclusions21Research Process Problems to Avoid22Research Process Problems to AvoidCompany Database Strip-MiningThe Favored-Technique Syndrome23Key TermsCensusDataPrimary dataSecondary dataData analysisDecision ruleexplorationInvestigative questionsManagement dilemmaManagement questionManagement-research question hierarchyPilot testResearch designResearch processResearch questionsSampleTarget population24